Gyms and Fitness Centers in Oakland County, MI — Market Data (2023)
199 gyms and fitness centers operate in Oakland County, MI, based on 2023 U.S. Census Bureau County Business Patterns (CBP) data — the same establishment counts the federal government uses for economic statistics.
Market density
That works out to 1.566 establishments per 10,000 residents, 30.1% above the national average of 1.2035 per 10,000 residents for gyms and fitness centers. Markets with lower density have fewer competitors per capita; markets with higher density have more.
Market data
| Metric | Value |
|---|---|
| Establishments | 199 |
| Density (per 10,000 residents) | 1.566 |
| Employment | 4,521 |
| Annual payroll | $78,750,000 |
| Average business size (employees/establishment) | 22.7 |
| County population (2023) | 1,270,426 |
Less saturated nearby markets
These counties have a lower gyms and fitness centers density than Oakland County — fewer competitors per capita for the same industry.
- Montgomery County, MD: 1.559 per 10,000 residents (165 establishments)
- Hillsborough County, FL: 1.556 per 10,000 residents (239 establishments)
- Contra Costa County, CA: 1.524 per 10,000 residents (176 establishments)
- Alameda County, CA: 1.504 per 10,000 residents (244 establishments)
See the full Gyms and Fitness Centers by county ranking for all 45 counties with available data.
Frequently asked questions
How many gyms and fitness centers are there in Oakland County, MI?
199 gyms and fitness centers operate in Oakland County, MI, according to 2023 U.S. Census Bureau County Business Patterns data.
Is the gyms and fitness centers market in Oakland County, MI saturated compared to the national average?
Oakland County, MI has 1.566 gyms and fitness centers per 10,000 residents, which is 30.1% above the national average of 1.2035 per 10,000 residents. That means more competitors per capita than the typical U.S. county.
What is the average size of a gyms and fitness center business in Oakland County, MI?
The average gyms and fitness center business in Oakland County, MI has about 22.7 employees (4,521 total employment ÷ 199 establishments).
Are there less saturated nearby markets for gyms and fitness centers?
Yes — Montgomery County, MD has a lower density (1.559 per 10,000 residents) than Oakland County, MI, along with 3 other nearby counties listed below.